Over the last few years we have seen logo trends come and go. See this article which documents some of the very latest trends of the last 12 months. These changes in trend and fashion provide the designer with new work, spinning the wheel of business.
Our experience, however, tells us that it is often the simplest of designs combined with strong ideas that will hold their ground and prove to be memorable in the eyes of the consumer or client. See this interesting article on Paul Rand, a master of corporate identity design.
We particularly like this description of what a logo is and should do:
A logo is a flag, a signature, an escutcheon, a street sign.
A logo does not sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives meaning from the quality of the thing it symbolizes,
not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like.
The subject matter of a logo can be almost anything.
And lastly, to make your logo-mouth water, see here.
No comments:
Post a Comment