The Movie Font

Ever noticed how many films use classical looking caps serif fonts in their promotional artwork? Well it turns out its probably Trajan, a font derived from letters inscripted on the base of Trajan's column in Rome. Kirby Ferguson pokes fun at the graphic designers responsible for this phenomenon in this video clip. For those not put off by his plea to abandon such fonts take a look at this from FontFont.

The Nature's Silence - Richard Long

Following an inspirational day in London, we wanted to share with you a picture of the habitual bought post card of the exhibition we visited. Richard Long’s major exhibition at the Tate Britain is his first survey in London for eighteen years - a unique opportunity to understand afresh the artist's radical rethinking of the relationship between art and landscape.

We especially loved the clever use of simple type, colour and kerning on this postcard and exhibition poster, giving the artist his own voice and consequently brand, helping to sell a beautiful range of merchandise to art and design lovers.

Trends in Logos

Over the last few years we have seen logo trends come and go. See this article which documents some of the very latest trends of the last 12 months. These changes in trend and fashion provide the designer with new work, spinning the wheel of business.

Our experience, however, tells us that it is often the simplest of designs combined with strong ideas that will hold their ground and prove to be memorable in the eyes of the consumer or client. See this interesting article on Paul Rand, a master of corporate identity design.

We particularly like this description of what a logo is and should do:

A logo is a flag, a signature, an escutcheon, a street sign.
A logo does not sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives meaning from the quality of the thing it symbolizes,
not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like.
The subject matter of a logo can be almost anything.

And lastly, to make your logo-mouth water, see here.

Deutsches Institut für Normung

On the search as always for modern typefaces we came past this classic one. The DIN Typeface, still up to date. Simplicity at it's best. For a little more about it and how it came to be - the story so far or a little more background on all DIN see Wikipedia